Beards. Long seen as the domain of the uber-manly, nowadays they’re much more of a fashion accessory. In fact, now – you’re much more likely to find a handful of hair on the end of a hipster’s chin than a lumberjack’s. So it’s little surprise that there’s now JEWELRY for beards!

Beards for men, jewelry for women. That’s how we’re used to it. But today’s world sees the borders blurring and beard jewelry is now a thing. The people behind the facial hair-based trinkets? A firm called Krato. The company are the brainchild of a man called Krato Milano. A hirsute gentleman, you won’t be too surprised to learn.

At the moment, Krato beard jewelry is only at the Kickstarter stage, but pre-orders are being accepted and fuzzy-faced gents could be receiving their beard jewels by christmas if all goes to plan…

Short beards or long ones, the jewels are designed to attach to coarse hairs of any length…

Cool idea? OR stupid hipster waste of time? See what you make of it: